Burgeoning online gambling and sports betting firm Marathon Bet has agreed a deal with flagship live casino software provider Vivo Gaming in what is being described as a considerably exciting development in both of the firm’s operating histories.
Marathon Bet has witnessed significant growth over the last few years and this latest development will only help to enhance its brand further and gain a reputation among live casino fans.
Originally launching in 1997, the company has been through several rebrands and strategic changes, however, it has also adapted to the trends of the industry over the last couple of decades.
Who benefits the most from this?
While it would be easy to suggest that Vivo Gaming are the main beneficiaries of this deal, due to the fact that their products get a lot of exposure and from such a major brand as well, the advantages for Marathon Bet shouldn’t be underestimated.
Founded in 2010 in Costa Rica, Vivo Gaming has worked hard over the years to establish itself as a highly reputable company that specialises in live gaming technology and the quality and development that has gone into the production of their games is up there with the best.
They are currently headquartered in San Jose, meaning that they benefit from having access to the best technological expertise in California, not least of which their proximity to technology epicentre Silicon Valley having a considerable benefit for their company.
While there is nothing new from operators to use software providers, over the last couple of years as live casino has come more into demand, those that specialise predominantly in this arena have seen a considerable amount of traction.
Marathon Bet certainly have the platform for Vivo Gaming to help raise awareness to customers and have a particularly unique way in which they develop their live casino products.
The live dealer technology that they use is especially responsive and the feed between Marathon Bet has been developed to ensure rapidity and also maximum security.
What do Marathon Bet get from this?
In line with the terms of the deal, players can expect to see 20 more baccarat games to their site, in addition to 10 roulette tables all to their live casino offering, which will give players a lot more variety. One of the unique selling points of this, is that each game has a different theme which helps it to stand out.
As well as this, players can expect to find a range of new slots such as Pirate’s Map and Lucky Cat, which will be via one of their other third party provider, Platipus, with these featuring a plethora of free spins, bonus games and jackpots that can be found in each game.
Head of Marketing for Marathon Bet, Sierra Reyes was particularly excited about the new link up, explaining that it will significantly enhance their offering, as well as their customer’s on-site gaming experience.
Meanwhile, Nadine Thys who is the Head of Account Management at Vivo Gaming, indicated that Vivo Gaming is ideally positioned to provide all of the relevant technological expertise for Marathon Bet to make sure that they can become one of the recognised leaders in live casino products.
Written for Onlinecasino-Australia.com by Martin Jones - Published on 08-06-2021