Online gambling software provider, Softswiss has pushed forward with its plans to further increase its global presence after a significant expansion in a number of key Asian regions.
It is a move that has seen the developer debut its most recent online gambling solutions in the countries of Japan, India, and South Korea.
Softswiss is a relatively alternative name in the world of online gambling software providers, though it certainly has a substantial amount of credibility. Having been around since 2008, they have swiftly gone on to secure a considerable share of the market and with headquarters in Curacao along with technical support premises in Belarus, this has helped them to rubber stamp their grip on the online gambling world.
While it was initially launched as a small enterprise, Softswiss effectively catapulted into the limelight after they were able to intelligently and dilligently identify increasing customer needs in what had become an industry that had a huge amount of potential for growth.
Their software development practices quickly became reputed in the industry, which was assisted by having a team of some of the best developers who had learned their trade at a number of the most prestigious software providers in the world prior to joining them.
Perhaps what is most impressive about Softswiss is that the solutions that they provide for online casinos above all are particularly easy to configure as well as being highly flexible. This in turn, has further helped to add weight to their highly reputable status in the marketplace. They couple this with having an impressive amount of expertise when it comes to online security measures and are able to leverage this to make sure that their clients have the best overall solution.
It is perhaps, no surprise that Softswiss have gained a substantial foothold in the Asian market, one that, by all accounts has witnessed significant development in recent years and which has very good potential over the next few years for further growth.
How the Asian market can be strategically beneficial
Currently, Softswiss are competing in markets which are highly competitive and as a result of this, the likes of competitors who are much bigger names, such as Microgaming and Playtech are finding it easy to capitalise on the market share, with Europe and the UK in particular two markets where there is a lot of jostling for position.
The same could also be said for the developing US and Canadian marketplace, however, Asia represents a highly interesting opportunity that a software provider such as Softswiss can take advantage of.
Over the next few years, it is anticipated that more and more legislation will be passed in Asian countries to allow for online casinos and Softswiss is intelligently laying the foundations in preparation for this.
Already, the likes of Japan, India and South Korea have made bold statements to the online gambling industry about the strength of their ambitions and there is no doubt that Softswiss has the capacity to service these.
With fully functional casino and sportsbook software available, this is able to provide new Asian sites with the ability to grow into successful brands, with the support of Softswiss. The company recently debuted in Japan, South Korea and India, with the latter being able to leverage the software provider’s sportsbook solution which will enable customers to take advantage of 60 different sports across 1200 avaialble markets in the country.
Stealing a march here could definitely see Softswiss rise considerably in its global status, with India, certainly representing a hugely exciting possibility when it comes to the sports betting market.
Written for Onlinecasino-Australia.com by Martin Jones - Published on 03-01-2021